Page 18 - D14189 - LABMA - Nov-Dec 18 Reporter-Final v3_Web2
P. 18
"You tell us what meat cutters, welders, horse groomers
and hot tub installers have in common!"
Agent-Business Development (pictured
left and right respectively), this company
is ramping up a campaign to market the
BMR Group story to Ontario retailers
which will include a dedicated business
development person for Ontario.
The company was founded in 1967
and over the years has emerged as a
major player in the home improvement
sector in Quebec servicing independent
hardware and building supply retailers
primarily in smaller urban and rural
communities. They have 13 corporate
stores and 310 home renovation and
hardware stores in Quebec, Ontario and
the Maritimes. Acquired by La Coop
federee in 2015, they have expanded
their product and marketing programs
to include Agri products as well as
gardening plants and accessories;
categories that rural retailers can readily
access.
Offering a buying show twice yearly,
summer and fall gives their dealers
the opportunity to purchase all the
products available to them through BMR
Groupe Inc. at competitive pricing for
their seasonal needs. (They also have a
“virtual” trade show in March)
BMR plans to convince Ontario
dealers that they can provide a full
range of services and products to meet
their needs. Their distribution centre
in Boucherville, Quebec carries 32,000
products to service their members as
18 LBMAO Reporter - November-December 2018 www.lbmao.on.ca