Page 14 - D13906 - LBMAO - Reporter Mag_web

Industry NEWS

Orgill’s senior vice president of purchasing. Cider Mill Home Centre is a needs and driving
“They’ll be showcasing a range of products 12,000-square-foot concept store that is profitable business
to meet our customers’ needs, and those new at this Market. It features a complete growth.
products will come with great Market-only home center product selection of Canadian- Based in the
pricing. Our vendors are always ahead of compliant products. One of the main Simcoe region,
industry trends, and they have plenty of focuses of this store is customer service—it his roles involve
strong merchandising and display ideas to includes a featured power aisle that runs
share with our customers as well.” into a service counter, and a backroom sales, service, and
The convention center offers a unique designed specifically for special ser ices, support through
opportunity for attendees to shop across such as glass repair and key cutting. It also visiting customers
two levels. “We’ve put together a new highlights the efficiency of a single ueue at their work place
concept for this Las Vegas venue to provide checkout system, which allows customers and construction
our customers with what they’re looking for, to see a variety of seasonal and promotional professionals even
and to offer them more convenience as they product displays as they walk through the on their ob sites ince he took office, an
shop the arket oor, says hillip alker, checkout line. is responsible for managing existing and
senior vice president of merchandising Also popular at the Dealer Markets are new customer relationships, sell Isolofoam
services. the Product Showcases, which highlight insulation products and solutions, while
The promotional areas, such as Door the breadth of product in a particular
Busters, Coupons, Market Busters, New category. At this Dealer Market, the identifying new opportunities for customer
Items, Pallet Buys and more, are popular Showcases focus on the 2019 Grill Booking needs and dri ing profitable business
stops for attendees looking to find so e Program; Impulse; worldwide sourcing; growth.
great deals on products at Market-only the LED Commercial ReLamp program; Appointed Territory Sales Manager for
pricing. All Canadian promotional areas are winter goods; the Canada Smart Start Eastern Ontario, Dianne Smith started her
located on the lower level of the convention Program; Canadian plumbing and electrical new position with the Isolofoam team in
center, making it easy for Canadian retailers assortments; and Spring is Here, which is spring 2018.
to find e erything they need, all in one Orgill’s solution for retailers who want to Having been
place. promote spring goods. in the Building
t the center of the arket oor is the Orgill’s Spring Dealer Market will be
Orgill Services area, where attendees can Feb. 21-23, 2019, at the Orange County material industry
learn about Orgill’s variety of programs Convention Center in Orlando. for over 30 years,
and services and see how these might Dianne Smith is
be best customized for their individual recognized for
businesses. Retailers can visit this area to isolofoam appointments her excellent
get more information about programs such social skills and
as eCommerce, Brand Building, Smart Start, the importance
Hardware 101 and more. she pays to
The Orgill Services area also includes valued customer
the Learning Center, which is home to a satisfaction and
number of clinics and workshops. Some relationship building. She takes care of
of the educational opportunities available
at this Dealer Market include “Succession visiting Isolofoam dealers, distributors
Planning—Creating a Path,” “Email and contractors, as well as developing new
Marketing Best Practices,” “The Value of the customer relationships to increase sales and
Local Brand in Today’s Market,” “The Five brand awareness in her territory.
Numbers Every Retailer Should Know” and In her new position, Dianne is
“Orgill Integrated eCommerce.” Isolofoam Group is pleased to announce the responsible for sales and business
Another popular feature of Orgill’s development of Isolofoam’s rigid insulation
Dealer Markets are its concept stores, which following appointments: products and solutions for Eastern Ontario.
showcase full-size retail stores that allow Based in Northumberland region, she
attendees to see real-life product selections Daniel McDevitt joined the Isolofoam team is responsible for visiting the company
and merchandising tactics. at the beginning of 2018 to develop the
Green River Hardware & Garden, which GTA, Central & Northern Ontario territories. dealers, distributors and contractors, as well
debuted at the Spring Dealer Market last With more than 20 years in the as developing new customer relationships
February, makes its return in Las Vegas and construction products industry, to increase sales and brand awareness in
offers plenty of space-saving techniques, Dan McDevitt is aware of their business her territory. Acting as our customers’ and
showcasing how to fit the count reality and is well equipped to meet the prospects’ representative at Isolofoam,
normally found in a 30,000-square-foot specific needs and build oint success Dianne is also dedicated to strengthening
store into an 18,000-square-foot space. relationships through the various events
It highlights several core departments, stories with their customers. He is Isolofoam participates to, such as trade
including lawn and garden, hand and power responsible for managing existing and shows and product knowledge trainings
tools, fasteners, paint and outdoor power new customer relationships, sell Isolofoam
equipment, all with a fall/winter product insulation products and solutions, while
selection. identifying new opportunities for custom

14 LBMAO Reporter - September-October 2018 www.lbmao.on.ca