Page 10 - March-April 2025 - REPORTER v2 - web optimized

INDUSTRY NEWS

bmr cfo address to sollio the fiscal year ended October 26, 2024. and higher household debt explain this
The retailer, which has 275 stores, recently
annual general meeting launched an advertising campaign on a performance, according to Mr. Lefebvre.
But we are already seeing an improvement
mineral wool background in which it has been in our industry. We are seeing a recovery. The
a “pure Quebecer” since 1967. year is looking much better. The only risk is
“When you compare yourself to our geopolitics.
competitors, they’re American investment And to attract as many customers as
funds,” he says, referring in particular to possible, BMR intends to be dynamic in its
RONA, which belongs to the New York private price offer, in particular by focusing on its
equity firm Sycamore Partners. private brands such as Architek, Botaflora,
“BMR, you can’t get You can’t get more American capitalist Splendi, Opaz... From flooring to gardening
more Quebecois than that. So, it’s really different as a business products, these brands touch on many
than that. It’s not the model. categories offered on the floor. Nearly 600
flavor of the month. “We hope it will help us this year. That’s private label products were on the shelves
It’s a company that why we brought that message back into our last year. “We had a target in 2024 of 6.1%
will never be sold, advertising campaign. I think it’s important of our sales that would be under an exclusive
it’s a co-op,” said to remind consumers of this. Our Canadian brand, we made 7.9%. Now, 600 other
Alexandre Lefebvre, economy is at risk with Trump’s tariffs. products will be delivered in the coming
Executive Vice- Collectively, the only way to make it falter, is months,” says Alexandre Lefebvre.
President, and Chief to have massive movements on the part of “We are seeing an impact on sales. We
Executive Officer of consumers. » are in a market that is much more sensitive
Groupe BMR, during to prices than before. Consumers want a
an interview on the Aggressive Pricing price. We have a service at BMR that is above
sidelines of Sollio Cooperative Group’s annual BMR posted a net surplus of $30.5 million, average, but even if you offer a superior
meeting. BMR, Olymel and Sollio Agriculture down $4 million from the previous year. service, you also must have the best possible
are divisions of the cooperative, which Lower housing starts, rising interest rates price. Hence the changes we are making to be
announced its 2023-2024 financial results for

...Delivers!
...Delivers!

The Sellick STM Series of truck mounted
forklifts are smooth to operate, easy
to load and unload from trucks and
trailers, and the natural choice to
make when looking for a machine to
make job site deliveries. With three
wheel drive and multi-directional
option, placing long loads in tight
spaces is sure to increase productivity.
Built in the same Sellick tradition of quality
rough terrain forklifts for over 50 years.
Call toll free or e-mail us today for all
your material handling needs.

1-877-SELLICK (735-5425)
sales@sellickequipment.com

10 LBMAO Reporter - March-April 2025 www.lbmao.on.ca