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INDUSTRY NEWS





        more competitive. Our objective, in terms of price, is
        to launch an aggressive offensive. »
           The hardware retailer also intends to strengthen
        its  presence,  particularly  in  Ontario,  a  province  in
        which it wants to expand. In the past year, BMR has
        opened  five  new  stores,  three  in  Quebec,  one  in
        Ontario and one in Nova Scotia. And the year 2025
        could well be “glorious” according to Mr. Lefebvre.
        “Currently, we are in negotiations with 36 additional
        stores. It’s unheard of,” he says, adding that many of
        them are in Ontario.

        Why so much energy in the neighbouring province?
           Our market share in Quebec is strong. Ontario is
        our  closest  market;  it’s  Canada’s  largest  economy.
        In  the  construction  sector,  it  is  the  fastest  growing
        market, and it is our neighbour.


                       rona news









        The RONA Foundation Will Support Seven Canadian
        NGOs  as Part of its 2025 Build From the Heart
        Capaign
             A  fundraising  campaign  will  be  held  in  RONA+
        and RONA corporate stores from April 21 to May 31,
        2025
           The  RONA  Foundation,  which  oversees  the
        philanthropic activities of RONA inc., one of Canada’s
        leading home improvement retailers, operating and
        servicing  some  425  corporate  and  affiliated  dealer
        stores,  will  launch  the  2025  edition  of  its  Build
        from  the  Heart  campaign  next  week.  The  goal  of
        this campaign is to help seven Canadian non-profit
        organizations  with  a  project  that  aims  to  revitalize
        a living environment or facilitate access to housing
        for victims of domestic violence and their children,
        low-income families and people with disabilities or
        mental health issues.
             “We  believe  that  everyone  deserves  a  place  to
        live,  and  supporting  organizations  that  revitalize
        neighbourhoods  and  facilitate  access  to  housing  is
        our  way  to  help  achieve  that  goal,”  said  Catherine   the chance to win one of three RONA gifts   17  to  May  28,  Amana,  Bosch,  Electrolux,
        Laporte, President of the RONA Foundation’s Board   cards: one for $25,000 and two for $1,000.   Frigidaire,  Frigidaire  Gallery,  GE  –  MABE,
        of  Directors  and  Senior  Vice-President,  Marketing   Contest rules are available on RONA inc.’s   KitchenAid, LG, LG Studio, Maytag, Midea,
        and Customer Experience at RONA inc.      website.                           Samsung  and  Whirlpool  will  give  $5  to
             From  April  21  to  May  31,  2025,  customers  will                   the  RONA  Foundation  for  each  major
        be invited to donate to the fundraiser in RONA+ and     RONA  is  grateful  for  the  support  of  its   appliance sold in store and online.
        RONA corporate stores, as well as online at rona.ca. A   vendors                “I would like to take this opportunity
        new feature this year is the “Win Your Renovations”   For  the  very  first  time,  the  RONA   to express my sincere gratitude to each of
        contest. Throughout the campaign, store customers   Foundation  is  partnering  with  several   our  vendor  partners  for  their  generosity
        who donate $15 or more to the Foundation will get   vendors  of  major  appliances.  From  April   and  support.  Together,  we  are  making  a

        www.lbmao.on.ca                                                           LBMAO Reporter - March-April 2025 11
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