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INDUSTRY NEWS

professionals in Hamilton, Halton, Guelph,
Cambridge, Brantford, Hagersville, and the Niagara
Peninsula.
“Over the past year, RONA’s made significant
investments to improve how we serve and support
our pro clientele, and as part of our ongoing
commitment towards them, we’ve expanded
our DDC model. Our Direct Delivery Centres
are strategically located sites featuring tailored
inventories, dedicated expert teams and robust
delivery fleets, to provide fast delivery and reliable
service directly to job sites across key Canadian
markets,” says J.P. Towner, President and Chief
Executive Officer at RONA inc.
“This is an important step in RONA’s dedication
to empowering pros and meeting the evolving
demands of high-growth construction markets.
Building on the strong performance of our existing
DDCs, we are accelerating our rollout in key markets
over the coming years,” adds Mark J. Gallant, Chief
Supply Chain Officer at RONA inc.

Elevating the Pros’ Experience in Hamilton
The Parkdale store, located in an industrial area
in Hamilton, Ontario, had already been serving
primarily local contractors since 2000. Recently,
important investments were made to transform its
infrastructure, facilitating the storage and handling
of large-volume materials and supporting efficient
deliveries to job sites. Indeed, the new DDC offers a
full range of deliveries for pros that goes above and
beyond regular flatbed delivery with boom trucks
and carry-in crews for job sites.
Other improvements, such as a significant
increase in stock levels, the deployment of
specialized delivery equipment, a reorganization, or
the yard layout to optimize traffic and an increase
of staffing levels ensure a seamless, efficient,
and personalized experience for high-volume
professional customers. Finally, the retail store
attached to the DDC complements its assortment
to provide even more options for pros, making pick-
up of essential items convenient both for our pro
customers and for the DDC crew who can leverage
the store assortment to complete pro and trade
orders.
Positioned as a cornerstone in RONA’s service
network, this new DDC is also expected to contribute GoRecycle which mission is to ensure the corner, so the timing is perfect for the
to the local government’s goals of accelerating that cooling appliances are properly company to begin the second phase of
housing development in Hamilton and surrounding recycled the pilot project it launched in four stores
communities. • RONA received GoRecycle’s “Coup de last year. Organized in collaboration with
cœur” award for its contribution to the its partner, GoRecycle, RONA’s program
RONA is Now Taking Back Used Air Conditioners in organization’s mission ensures that cooling appliances are
14 Québec Stores properly recycled. In fact, GoRecycle
• The company is expanding the pilot project— RONA inc. is now taking back used air also awarded RONA its “Coup de cœur”
the only one of its kind in the province—it conditioners in 14 of its corporate stores award in recognition of this important
launched last year in collaboration with its partner in Québec, and will do so until September initiative, which is the only one of its kind
30, 2025. Moving season is right around in Québec.

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